Surveys Lesson 46

SURVEYS - Surveys are a method of gathering information from a group of individuals by asking questions. 
 Surveys can be conducted through various mediums such as paper and pencil, online forms, telephone or face-to face interviews.-

Example: 
AARP Survey for the Job Board

-How did you learn about the AARP Board?
-AARP email
-AARP Publication
-AARP mailing
-AARP virtual webinar

Have you done any of the following on AARP job board?

-Conducted a job search ?
-Conducted a job search for someone else?
-Signed up for email alerts on new job postings meeting your interest?
-Uploaded your resume on the website so that employers may find you?
-Read any of the career advice articles listed under the career resources section of the website?

What is a good survey question?

A good survey question is one that gives you useful information regarding your customer, employee, or target audience.

(Supermarket: How far is your favorite grocery store?)


This is information that tells you how they feel about certain aspects of your business.  It can then be used to improve your products, services, or overall experience.

(Supermarket: What products do you shop for at the local grocery store?)


A good survey question is also one that is asked at just the right moment, so that it's relevant and elicits an accurate and honest response.

(Supermarket: Are there sufficient paper products at the store? Which brand of paper towels do you prefer?


Open ended questions- Are those that are phrased in a way that allows your customer space to respond in their own words.

I Hop Pancake Restaurant 


1. What could we have done better today?


2. What would have improved your recent interaction with our wait staff?


3. How does our service compare with our competition? (Denny's)

4. What else would you like to share with us about your experience?

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